Secret Online Goldmine Review - Is It Really Worth?
- POSTED ON Thursday, August 1, 2019
As a marketing strategy (or should we say new business model marketers need to understand??) I encourage the idea of giving customers more control of the brand (they already have it so why not officially partner up with them). I realize it can be a risky proposition for any brand to take and is not the appropriate strategy for everyone, but if brands are willing to change (think Seth Godin and Meatball Sundae) and make it easy and fun for customer to engage it's a step they should take if they are going to effectively innovate with and give control to their true brand managers...there customers.